BIAWAY JOURNAL # The 5:3:2 rule for social posts: a practical Saudi business example [By Biaway](https://biaway.com/en/insights/five-three-two-social-content-rule-saudi/#blog-author) · Published 15 October 2026 ![A collage combines shared social posts, original artwork and a small group conversation.](https://biaway.com/assets/blog/unique/five-three-two-social-content-rule-saudi-cover-1440.webp) A collage combines shared social posts, original artwork and a small group conversation. AI-generated editorial illustration. The 5:3:2 rule is a content-planning shortcut, not a platform requirement. In the version described by Hootsuite, ten posts are divided into five curated items, three original pieces and two personal or humanising posts. Use it to examine the balance of your content, then change the mix when customer needs justify a different plan. ## Define the categories before counting Curated content selects useful outside information with context and appropriate attribution. Original content explains something from your own expertise or business materials. Humanising content shows the people or process behind the work, with permission and accurate representation. Categories can overlap. A behind-the-scenes demonstration may also teach a useful skill. Assign its main purpose for planning rather than spend time arguing about the perfect label. The ratio is intended to prompt variety, not turn every customer question into a bookkeeping exercise. References: [Hootsuite: its explanation of content-mix frameworks](https://blog.hootsuite.com/social-media-posting-schedule/) · [LinkedIn Help: Page analytics](https://www.linkedin.com/help/linkedin/answer/a547077/viewing-company-page-analytics?lang=en) · [Biaway social media management: published service scope](https://biaway.com/en/services/social-media-management/) ## Create an illustrative ten-item plan Imagine a Saudi supplier preparing a small content batch. Five curated items could highlight relevant manufacturer care instructions or official product documentation, each with a short original explanation of why it matters. Three original items could answer a sizing question, explain the quotation process and show a product comparison using verified facts. Two humanising pieces might show the real packing checklist and introduce the person who handles enquiries, with consent. These are hypothetical planning ideas, not Biaway client examples. Do not invent a team, customer story or warehouse simply to fill the final category. ## Make the geographic details useful For the illustrative supplier, a Hofuf pickup explanation and a Mubarraz dispatch process may serve Al Ahsa customers. Delivery preparation for Dammam and Khobar can answer a different question. Riyadh and Jeddah orders may need packaging and shipping conditions explained. Saudi Arabia context should change the information customers receive, not merely add city names to otherwise identical captions. Translate the meaning naturally into Arabic and English when both audiences need it. The content categories can stay aligned while the wording and examples reflect what each audience understands. ![Use a content mix thoughtfully diagram showing define the content categories, label the illustrative allocation, review customer usefulness.](https://biaway.com/assets/blog/unique/five-three-two-social-content-rule-saudi-support-en-1440.webp) Use a content mix thoughtfully Biaway editorial diagram. ## Treat curation as selection, not copying Link to the original material and add a useful explanation. Credit does not automatically grant permission to reproduce photographs, videos or entire articles. Check the relevant rights and use only material you are entitled to share in the intended way. Do not allow the curated quota to crowd out essential original information. If customers need your actual prices, specifications or service conditions, a large collection of outside links may make the account less useful. The ratio should adapt to the offer, not obscure it. ## Review the mix against customer decisions After a complete cycle, compare the questions received and the usefulness of each item. Did the comparison reduce confusion? Did the quotation explanation produce better prepared enquiries? Record evidence and uncertainty rather than conclude that ten posts caused a ranking or sales increase. Keep the framework only if it helps the team plan useful work. You can change the proportions, reduce the number of categories or stop using the ratio. Consistent accuracy and a clear next step matter more than matching a memorable sequence of numbers. References: [Hootsuite: its explanation of content-mix frameworks](https://blog.hootsuite.com/social-media-posting-schedule/) · [LinkedIn Help: Page analytics](https://www.linkedin.com/help/linkedin/answer/a547077/viewing-company-page-analytics?lang=en) · [Biaway social media management: published service scope](https://biaway.com/en/services/social-media-management/) ## How this guide was prepared Prepared with AI assistance, with platform and accessibility claims checked against the primary sources below at publication. The planning frameworks are Biaway’s editorial recommendations. Examples labelled illustrative are not client stories or measured results. Platform features and requirements can change. - [Hootsuite: its explanation of content-mix frameworks](https://blog.hootsuite.com/social-media-posting-schedule/) - [LinkedIn Help: Page analytics](https://www.linkedin.com/help/linkedin/answer/a547077/viewing-company-page-analytics?lang=en) - [Biaway social media management: published service scope](https://biaway.com/en/services/social-media-management/) ## Your questions. 01 ### Must five out of ten posts always come from other sources? No. That is the definition of this particular planning version, not an obligation. Your audience may need more original material. 02 ### Will following 5:3:2 improve Google rankings? The ratio itself is not evidence of a Google ranking benefit. Evaluate the usefulness of the content and actual observed website outcomes separately. ## Your next step Ask Biaway to build a content mix from your real customer questions and approved materials, using ratios only when they make the plan more useful. [DISCUSS YOUR PROJECT](https://biaway.com/en/contact/) ABOUT THE AUTHOR ## Biaway — Creative & Digital Studio Biaway provides websites, online stores, branding, design, SEO, social media and advertising management, hosting and maintenance for businesses in Saudi Arabia. Our guides use AI assistance to explain website and marketing decisions, with sources and illustrative examples where relevant. [Meet the studio](https://biaway.com/en/studio/) ## Biaway contact [+966507036048](tel:+966507036048) [info@espolinsa.com](mailto:info@espolinsa.com) Al Melhem Tower, 7th Floor, Dhahran Street, Al Mubarraz, Al Ahsa, 2096 - 36341, Kingdom of Saudi Arabia --- Source: [The 5:3:2 rule for social posts: a practical Saudi business example | Biaway](https://biaway.com/en/insights/five-three-two-social-content-rule-saudi/) [Contact Biaway](https://biaway.com/en/contact/) · [Agent guide](https://biaway.com/llms.txt)