How to brief a website designer for your Saudi business
A good brief explains the business decision the website should support and supplies the facts needed to build it. You do not need to design the site yourself before hiring a designer. You do need to make the goal, scope, materials and approval process understandable so the proposal is based on your actual requirements.
In this guide
Describe the customer and main action
State what you sell, who buys it and what a useful website action looks like. For a supplier, it may be a quotation with specifications and quantity. For a service studio, it may be a project enquiry with the current website and objective.
Explain the current problem using an example. 'Customers cannot tell which package includes Arabic' is more actionable than 'make it modern'. Keep the brief tied to customer tasks rather than only visual adjectives.
References: Biaway website design packages · W3C WAI: forms tutorial · W3C WAI: planning accessibility
List pages and content ownership
Write the required pages and essential information for each. Mark copy, translations, photographs, logo files, product data and case studies as ready, needing work or unavailable. Identify who can confirm factual claims and who holds usage rights.
Do not use invented testimonials or stock images presented as real projects to fill gaps. If proof is missing, plan how to present the service honestly while genuine material is prepared.
Define features and constraints
List forms, payment, booking, search or integrations with their intended behavior. Specify required languages, editing needs and existing systems. Separate essentials from later enhancements and explain any fixed deadline or budget boundary.
If a feature is unclear, describe the customer's task and ask for discovery. 'Booking' can mean an enquiry, a confirmed calendar reservation or a staff scheduling system; the distinction affects design and development.
Supply Saudi service coverage as facts
Explain whether the business serves Hofuf and Mubarraz within Al Ahsa, Dammam and Khobar, and Riyadh and Jeddah. State delivery, visit or remote-service conditions for the areas actually covered. A Saudi Arabia brief should not imply offices that do not exist. Include approved phone, email, hours and any location information appropriate to the business model.
Set approval and acceptance
Name one approver, the feedback method and the people who must review Arabic or technical details. Ask the proposal to identify milestones, revisions, exclusions, tests, handover and support. Define what a finished customer journey must do.
Attach a few references with notes explaining what you like and why, rather than asking for a copy. The designer should use them to understand preferences while creating an appropriate original solution. A clear brief reduces avoidable rework and makes quotations easier to compare.
References: Biaway website design packages · W3C WAI: forms tutorial · W3C WAI: planning accessibility
How this guide was prepared
Prepared with AI assistance, with platform and accessibility claims checked against the primary sources below at publication. The planning frameworks are Biaway’s editorial recommendations. Examples labelled illustrative are not client stories or measured results. Platform features and requirements can change.
Your questions.
01Do I need all content ready before asking for a quote?
No, but state what is missing so writing, translation or asset preparation can be scoped accurately.
02Should I send competitor websites?
You can use public examples to explain requirements and preferences. Do not ask the designer to copy protected content or misrepresent another company's work.