BIAWAY
BIAWAY SERVICES

Google Ads management

Biaway manages Google Ads and Meta Ads campaigns, including campaign structure, targeting, ad copy, monitoring and basic optimization. Advertising spend is separate from the management fee.

IS THIS RIGHT FOR YOU?

Paid campaigns suit businesses with a clear offer, a relevant landing page and a practical way to handle enquiries. A campaign can generate clicks without generating useful leads, so the objective and available conversion measurement need to be defined at the start. The service includes reviewing underperforming campaigns and testing creative variations.

WHAT TO PREPARE

Share the offer, target locations, landing page, available advertising budget and the action you want a customer to take. Existing account access and conversion setup should be reviewed before installing new tracking. The client’s ad spend and Biaway’s management fee remain distinct.

01

ADVERTISING MANAGEMENT

400 SAR · Monthly management fee

Management of Meta Ads and Google Ads campaigns. The advertising budget is separate from Biaway’s management fee.

REQUEST A QUOTE
  • Campaign structure and objectives, audience targeting, geographic targeting and basic demographic targeting.
  • Ad account configuration and conversion setup where supported.
  • Ad copywriting, headlines, descriptions, basic ad creatives and creative variations.
  • Campaign monitoring, budget adjustments, audience adjustments and creative testing.
  • Performance review, basic optimization and identification of underperforming campaigns.
  • Reporting on advertising spend, impressions, clicks, CTR, CPC, leads/conversions where tracking is available, and campaign observations.
BEFORE YOU START

YOUR QUESTIONS.

01

How much does advertising management cost?

The published management fee is 400 SAR per month. The amount paid to Google or Meta for advertisements is separate. Confirm platform requirements and campaign scope before launch.

02

What does campaign reporting include?

Reporting includes spend, impressions, clicks, CTR, CPC and campaign observations. Leads and conversions are reported where tracking is available. A click or a contact-button interaction is not automatically a completed sale.

03

Should I choose Google Ads or SEO?

The decision depends on your offer, time horizon, budget and current website. Paid campaigns buy advertising exposure; SEO improves the website’s ability to be found organically. They can support the same business objective, but need separate budgets and measurement.

HAVE A PROJECT?THE NEXT MOVE IS YOURS.

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SOMETHING
MOVE.

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